Monday, June 1, 2020

General Session 10:00 AM – 11:00 AM CT

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Overview

Join our General Session on June 1 featuring Christy Coleman and Marina Gorbis.

Generously supported by:
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Agenda and Speakers

Thought Leader Spotlight: Christy Coleman, Jamestown-Yorktown Foundation
Keynote Introduction:Elizabeth Merritt, Center for the Future of Museums, AAM

Keynote: Marina Gorbis, Institute for the Future

MuseumExpo 11:00 AM – 12:30 PM CT

Visit the MuseumExpo

Explore the virtual MuseumExpo and connect with dozens of exhibitors in the field! Visit the Expo for giveaways and show specials, watch the Tech Talks below, and explore our Virtual Poster Hall.

How to Address the Collections Management Troublesome Trio11:30 AM CT - 12:00 PM CT

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Tech Talk
Overview

Lucidea’s museum collections management specialists Candyce McDonald and Benitta MacLachlan will describe and address the Top 3 highest visibility and most common CMS-related challenges museum professionals face today. During this interactive presentation, attendees will be inspired by the possibilities for leveraging: Online, browser-based collections description and access, for both staff and visitors Exhibition management, with a dashboard for a comprehensive view of objects associated with an exhibition Powerful, flexible reporting that supports evidence-based decision making And please visit Lucidea’s Virtual Exhibit Booth to enter your name in a drawing for an iPad, and to chat about your Top 3. We’re always up for a challenge!
Speakers

Benitta MacLachlan, Lucidea
Candyce McDonald, Lucidea

Microsoft’s Library & Museum Digital Transformation Framework11:30 AM CT - 12:00 PM CT

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Tech Talk
Overview

As you consider your Museum’s digital strategy, leverage Microsoft’s Digital Transformation Framework that broadens the conversation on digital transformation to drive new ways of working, reduce costs and broaden reach through collections discoverability, intelligent environments, efficiency in operations and enhanced visitor experience.
Speakers

Catherine Devine, Microsoft

Part 1: The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century11:30 AM CT - 12:00 PM CT

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Tech Talk
Overview

To remain relevant, museums must adapt to urgent cultural changes such as transforming visitor expectations, the accelerating data revolution, and the role of new technology in transforming all facets of daily operations. Added to that equation –the COVID-19 pandemic and all of its sweeping effects. Part 1 of this two-part series will discuss: COVID-19 response tactics and ways to engage supporters during related closures; reopening strategies such as timed ticketing and what the “new normal” looks like; how to use various technology tools like digital memberships, marketing automation and CRM's in the context of COVID-19.
Speakers

Amanda Tadajewski, Tellus Science Museum
Bradley Ingles, Museum of Contemporary Art Denver
Dan Sullivan, Cuseum
Keitorria Edmonds, Cheekwood Estate and Gardens
Mike Simmons, Blackbaud

Concurrent Sessions 12:30 PM – 1:30 PM CT

A Time for Digital Clarity 12:30 PM CT - 1:30 PM CT

Track: Rebuild

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Overview

As we write our future histories of museum technology, this – now – will be remembered as the moment everything changed.  At a time of crisis, museums are making decisive turns towards digital in their structure, workforce, and communications. But how well are we understanding these unprecedented challenges, and leading this accelerated decision-making? Bringing together experts from different sectors, this panel will explore how we can learn from our past, not just to inform this present, but shape our digital future.

This track is generously supported by:
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Speakers

Carolyn Royston, Cooper Hewitt
Catherine Devine, Microsoft Worldwide
Ross Parry, Professor, Museum Studies, University of Leicester
Moderator: Nik Honeysett, Balboa Park Online Collaborative

Lessons in Equity from Culturally-specific Museums 12:30 PM CT - 1:30 PM CT

Track: Reinspire

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Overview

Many culturally-specific museums are committed to providing space, a consistent platform, and an authentic voice for people of color. However, as diversity, equity, and inclusion (DEI) dialogues increase, these institutions have largely been left out of the conversations. This panel focuses on DEI lessons from culturally-specific museums centered on people of color.
Speakers

Demetri Broxton, Museum of the African Diaspora
Lisa Sasaki, Asian Pacific American Center, Smithsonian Institution
Mikey Cordero, Caribbean Cultural Center African Diaspora Institute
Nicole Lim, The California Indian Museum and Cultural Center
Stephanie A. Cunningham, Museum Hue

Rapid Response Exhibitions: An Insider's Perspective 12:30 PM CT - 1:30 PM CT

Track: Reengage

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Overview

From police brutality to the family separation crisis, museums have used rapid response exhibitions to address current events and engage with their communities. This session will discuss the challenges and benefits of implementing rapid response exhibitions on controversial topics.

This track is generously supported by:
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Speakers

Brenda Tindal, International African American Museum
Joy Bivins, International African American Museum
Noelle Trent, Collections & Education, National Civil Rights Museum

Rethinking Experience Design for a New Reality — With Early Glimpses from
National Audience Research12:30 PM CT - 1:30 PM CT

Track: Rebuild

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Overview

How will the museum experience as a whole need to change in the new normal? Join us for a lively conversation built around the 6 Ps of Experience Design, a framework for the cultural sector from Slover Linett. Co-facilitators Liz Kunz Kollmann and Tim Hallman will bring the visitor research and marketing strategy perspectives to the discussion, respectively, as Jen Benoit-Bryan and Peter Linett offer a preview of emerging findings from Culture & Community in a Time of Crisis: A Special COVID Edition of Culture Track, and discuss what those findings may mean in key areas of the museum experience: programming, people, place, policies, promises, and personality. This session is hosted by the Committee on Audience Research and Evaluation (CARE) and the Public Relations and Marketing Network (PRAM).

This track is generously supported by:
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Speakers

Elizabeth Kunz Kollmann, Museum of Science, Boston
Jen Benoit-Bryan, Slover Linett
Madeline Smith, Slover Linett
Peter Linett, Slover Linett
Tim Hallman, Asian Art Museum

Moderated Open Chat 1:30 PM – 2:00 PM CT

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Overview

Join colleagues for an open chat about hot topics! Submit questions, and respond to each other in the chat box.

Concurrent Sessions 2:00 PM – 3:00 PM CT

60 Ideas in 60 Minutes: Sizzling Ideas in Audience Engagement and Inclusion 2:00 PM CT - 3:00 PM CT

Track: Reengage

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Overview

A new twist on an old favorite! Join the PR and Marketing (PRAM) professional network, Visitor Experience Group (VEX), and International Audience Engagement Network for a fast-paced session highlighting fresh ideas in audience engagement from organizations large and small.

This track is generously supported by:
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Speakers

Krista Dahl Kusumar, Visitor Experience Group
Peggy Martin, Minneapolis Institute of Art
Timothy Hallman, Asian Art Museum

Choose Your Own Adventure: Providing Engaging Experiences at a Distance 2:00 PM CT - 3:00 PM CT

Track: Rengage

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Overview

Discover how distance learning can help museums increase their reach. Join small group discussions led by professionals from a variety of institutions to talk about developing content, infrastructure requirements, marketing, and making museums more accessible.

This track is generously supported by:
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Speakers

Camille Tewell, North Carolina Museum of Art
Jacqueline Benitez, California Academy of Sciences
Matt Schullek, Ohio History Connection
Tami Moehring, CILC - Center for Interactive Learning and Collaboration

Facing Change: Lessons on Launching DEAI Programming for Museum Boards 2:00 PM CT - 3:00 PM CT

Track: Reinspire

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Overview

Thinking about how to engage your board around issues related to diversity, equity, accessibility, and inclusion (DEAI)? This session will share lessons from Facing Change, AAM’s unprecedented national initiative to build inclusive cultures and diversify museum boards and leadership. Learn more about why boards are critical to lasting DEAI work, the common misconceptions to avoid, what preparation might be needed before you start, who you need to engage in the process, and what considerations you and your museum should think through to maximize impact.
Speakers

Cecile Shellman, Cecile Shellman Consulting
Grace Stewart, American Alliance of Museums
Joanne Jones-Rizzi, Science Museum of Minnesota
Kara Newport, Filoli Center
Lina Ali, International Museum of Muslim Cultures

The Great Pivot: Transitioning from In-Person to Virtual Fundraising Events at your Museum 2:00 PM CT - 3:00 PM CT

Track: Rebuild

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Overview

Museum development professionals are canceling in-person fundraising events as impacts of COVID-19 continue to have deep ripple effects across the globe. It’s an uneasy time from a nonprofit fundraising perspective, especially when so many organizations receive large portions of their annual revenues from annual events such as galas. If you’re thinking about creating a virtual fundraising opportunity, come hear practical tips and learnings from museum fundraising professionals on how they pivoted to successful virtual fundraising events that helped their organizations keep revenue flowing in an era of social distancing.

This track is generously supported by:
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Speakers


Jared Scherer, California Academy of Sciences
Lillian Vu, Japanese American National Museum

MuseumExpo 3:00 PM – 3:30 PM CT

Visit the MuseumExpo

Explore the virtual MuseumExpo and connect with dozens of exhibitors in the field! Visit the Expo for giveaways and show specials, watch the Tech Talks below, and explore our Virtual Poster Hall.

Concurrent Sessions 3:30 PM – 4:30 PM CT

Building Bridges while Fighting Racism and Xenophobia3:30 PM CT - 4:30 PM CT

Track: Reinspire

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Overview

What is the role of museums in both condemning and fighting racism and xenophobia? What shifts in narratives and collective work have and need to take place during times of crisis and heightened public fear? How do we continue to build bridges, empathy, and solidarity when many of us are trying to take care of ourselves, our families and loved ones, colleagues, and institutions? In this session, museum leaders will share their perspectives on the critical importance of museums in the fight against hate while continuing to build bridges with each other and across difference.
Speakers

Devon Akmon, Science Gallery Detroit
Camille Bethune-Brown
Brandie MacDonald, San Diego Museum of Man
Lisa Sasaki, Asian Pacific American Center
Monique Renee Scott, Bryn Mawr College
Kelly J. Zúñiga, Ed.D., Holocaust Museum Houston
Moderated by: Andrew Plumley, American Alliance of Museums

Considering AR or VR? Learn What We Learned from Our Projects and Visitors!3:30 PM CT - 4:30 PM CT

Track: Rengage

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Overview

Embarking on an augmented or virtual reality project can be daunting. Learn what to watch out for, account for, and steer toward so you can avoid (or at least prepare for) problems that may arise when producing visitor- and staff-friendly AR and VR projects.

This track is generously supported by:
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Speakers

Elaine Charnov, Intrepid Sea Air & Space Museum
Silvina Fernandez-Duque, United States Holocaust Memorial Museum
Michael Haley Goldman, United States Holocaust Memorial Museum
Robin White Owen, MediaCombo

Planning for Success: Fundraising Management in a Changing Museum World3:30 PM CT - 4:30 PM CT

Track: Rebuild

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Overview

In the new normal world of leadership transitions, shrinking traditional revenue streams, and metric-driven donors, building a fundraising management plan can leverage your institution’s resources and connections. Learn what should be in your fundraising management toolkit and how to put it together.

This track is generously supported by:
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Speakers

Kate Brueggemann, Adler Planetarium
Donna McGinnis, Naples Botanical Garden

Re-envisioning the Role of the Independent Museum Professional3:30 PM CT - 4:30 PM CT

Track: Reinspire

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Overview

What kinds of support do museums of different sizes and scopes need right now? How can independent museum professionals help? This moderated discussion features museum leaders talking about their current and anticipated needs in the coming months as they consider strategies for reopening, recalibrating, and recovering in the wake of the COVID-19 crisis. For example, what kinds of training, special expertise, facilitation, business modeling, design, coaching, or other services will be most needed? How can IMPs support institutions and their staff in ways that help build capacity and sustainability for the long term? What kinds of partnerships between IMPs and in-house museum staff might emerge?
Speakers

John Arcidiacono, The Health Museum
Jane M. Eliasof, Montclair History Center
Micah Parzen, San Diego Museum of Man
Moderator: Karen Wise, Wise Strategic Advising

Virtual Reception 4:30 PM – 5:30 PM CT

Visit the Reception

ARE YOU READY TO ROCK? Enjoy a “Musical Happy Hour” of non-stop musical fun and entertainment led by Songdivision. Having played with some of the most famous names in the “biz”, Queen, Eagles, Maroon 5, Smashing Pumpkins and Soundgarden, to name a few, these guys will engage you with live performances and a rock-and-roll game show, and create a custom song written and performed on the spot! Whether you want to be energized or kick back and unwind, we know you will certainly enjoy your time with AAM and Songdivision. Mark your calendars! We hope you will join us Monday, June 1, 2020 at 4:30pm (CT). 

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