Engagement Strategies During Times of Low (or no) Attendance

This session looks at how museums can engage with their audience during times of low, no, or altered (e.g. outdoor only) attendance. We will focus on three major ideas: audience outreach and engagement through digital and virtual means; a crash course on digitization and digital preservation policy as a way of engaging your audience through sharing collections; and an abbreviated guide to hosting awesome outdoor events to put your audience at ease (and allow them physical distance). The discussion, hosted by the Historic Houses and Sites Network, will look at the challenges and opportunities involved through the lens of historic sites, a mainstay of the museum landscape that provide educational experiences for all ages.