Museum-Goers & The Pandemic: New Research
Recorded On: 06/02/2020
How can we best serve our communities when our museums are closed and what do our audiences need while physical distancing? Museums are struggling financially. Do audiences know, and are they willing to support us? When we reopen, what will visitors want us to do to make them feel safe and comfortable? To provide museums with definitive answers, Wilkening Consulting is conducting ongoing qualitative research with museum-goers and snap polling the broader U.S. population to assess attitudes toward museums, their value, and their support. Learn more about how these findings can inform how you engage your audience virtually and how to reopen with museum-goers’ interests top of mind.