Part 1: The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century
Recorded On: 06/01/2020
To remain relevant, museums must adapt to urgent cultural changes such as transforming visitor expectations, the accelerating data revolution, and the role of new technology in transforming all facets of daily operations. Added to that equation –the COVID-19 pandemic and all of its sweeping effects. Part 1 of this two-part series will discuss: COVID-19 response tactics and ways to engage supporters during related closures; reopening strategies such as timed ticketing and what the “new normal” looks like; how to use various technology tools like digital memberships, marketing automation and CRM's in the context of COVID-19.